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Por Redacción Adlatina |

Anomaly y Diageo tuvieron la idea del año en los USH Idea Awards

La campaña para Johnnie Walker “Keep Walking America” se llevó el premio mayor del certamen. En la nota, todos los ganadores.

Anomaly y Diageo tuvieron la idea del año en los USH Idea Awards
Fotograma de “Keep Walking America”, la campaña ganadora.

El Círculo Creativo hispano de Estados Unidos entregó el viernes por la noche los U.S.H. Idea Awards. Además de otorgar 26 Oros, 26 Platas y 29 Bronces, se distinguió a las cinco mejores ideas de 2017. El primer puesto fue para Anomaly, con su campaña Keep Walking America para Johnnie Walker, de Diageo. Completan el Top 5 Alma DDB, LatinWorks, y dos casos de We Believers.

USH Idea Awards - Ganadores

TOP 5 BEST IDEAS OF THE YEAR
1º.
Keep Walking America, de Anomaly para Diageo
2º.
Spanish Lessons, de Alma DDB para Netflix
3º.
MLB Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball
4º. Volvo Survivor Sales Agents, de We Believers para Volvo North Miami
5º.
Rejected, de We Believers para Pepsi/Burger King Argentina

BEYOND HISPANIC
Branded Content & Entertainment
-Oro: Spanish Lessons, de Alma DDB para Netflix
-Plata: Episode Leak, de Alma DDB para Netflix
Creative use of data
-Plata: AI Buddy, de We Believers para Vidax Center
Cyber & Mobile
-Oro: Spanish Lessons, de Alma DDB para Netflix
-Plata: Episode Leak, de Alma DDB para Netflix
-Bronce: Vets, de Wing para SPLC
Direct
-Plata: Vets, de Wing para Southern Poverty Law Center
-Bronce: Spanish Lessons, de Alma DDB para Netflix
Film
-Oro: Rejected, de We Believers para Pepsi/Burger King Argentina
-Bronce: Boyband, de LatinWorks para Mars
Innovation
-Bronce: Episode Leak, de Alma DDB para Netflix
Integrated
-Bronce: Spoiler Alert, de Alma DDB para Netflix
Media
-Bronce: Cookbook, de Wing para Stouffers, Nestle.
Outdoor
-Plata: Lego - Vuélvete Batman, de Circus Marketing para Warner Bros Pictures
-Bronce: Stick To Art - Francisco Pablo, de Wing para Liga de Arte
-Bronce: Stick To Art - Adolf Dali, de Wing para Liga de Arte
PR
-Plata: #100celulares, de o1-agency para Movistar
-Plata: Spoiler Alert, de Alma DDB para Netflix
-Bronce: Episode Leak, de Alma DDB para Netflix
-Bronce: Spanish Lessons, de Alma DDB para Netflix
-Bronce: Vets, de Wing para SPLC
Print & Publishing
-Plata: Cookbook, de Wing para Stouffers, Nestle.
-Bronce: Stick To Art - Adolf Dali, de Wing para Liga de Arte
-Bronce: Stick To Art - Francisco Pablo, de Wing para Liga de Arte
Promo & Activation
-Oro: Spanish Lessons, de Alma DDB para Netflix
-Oro: Rejected, de We Believers para Pepsi/Burger King Argentina
-Plata: Episode Leak, de Alma DDB para Netflix

BRANDED CONTENT & ENTERTAINMENT
Music and Performance
-Oro: One Walk, de Anomaly para Diageo
Sports and Events
-Oro: Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball
Talent Feature Entertainment MLB
-Oro: Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball

CRAFT - BEYOND HISPANIC
Events and Experimental
-Oro: Rejected, de We Believers para Pepsi/Burger King Argentina
Film
-Oro: The Wall, de Landia para Corona
-Plata: Malinchismo, de Landia para Corona
-Bronce: #TodosAmanLasTetas, de Landia para MACMA

CRAFT - FILM
Casting & Performance
-Oro: Prodigal Son, de Dieste para GOYA Foods
Cinematography
-Oro: This Land, de Anomaly para DIAGEO
Direction
-Oro: Prodigal Son, de Dieste para GOYA Foods
-Plata: Cello, de Alma DDB para PNC Bank
-Bronce: Kanji Disruption, de Parana Films para Mazda
Editing
-Plata: Cello, de Alma DDB para PNC Bank
Sound Design
-Oro: The Bravest, de Zubi Advertising para Ford Motor Company
Visual effects
-Plata: Join Forces, de López Negrete Communications para Walmart

CRAFT - PRINT & PUBLISHING / OUTDOOR / DESIGN CRAFT
Ilustration
-Oro: Oil Spills, de Alma DDB para Rio Art

CRAFT - RADIO
Copywriting
-Oro: Weird Little Language - Butterfly, de Personal Music para Berlitz
Sound Design
-Bronce: Bleach Censor, de Alma DDB para Clorox

CREATIVE USE OF DATA
Other Uses of Data
-Plata: Music From The Heart, de Zubi Advertising para Ford Motors

CYBER & MOBILE
Online Content
-Bronce: MLB Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball
Social media
-Oro: MLB Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball
-Plata: LitBaits, de Dieste para The Wild Detectives
-Plata: #AvoSecrets, de Richards/Lerma para Avocados of Mexico
-Plata: Girlboss en linkedin, de Circus Marketing para Netflix
Web apps. Mobile/Tablets applications
-Bronce: AI Buddy, de We Believers para Vidax Center

DIRECT
Ambient Media: Large or Small Scale
-Oro: Volvo Survivor Sales Agents, de We Believers para Volvo North Miami

FILM
Alcoholic & Non-alcoholic drinks. Tobacco and cigarettes
-Plata: This Land, de Anomaly para DIAGEO
Commercial Public Services, telecommunications, private healthcare and private education.
-Bronce: One Man Band, de Gallegos United para Comcast
Corporate Social Responsibility.
-Bronce: The Journey, de Walo Creative para Novamex
Foods
-Plata: Prodigal Son, de Dieste para Goya Foodss
Retail stores
-Plata: Invisible Man, de Lopez Negrete Communications para Walmart

INNOVATION
Innovative technology
-Bronce: AI Buddy, de We Believers para Vidax Center

INTEGRATED
-Oro: Keep Walking America, de Anomaly para Diageo
-Plata: MLB Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball

OUTDOOR
Ambient: Special solutions, live events, outdoor experiences
-Oro: Volvo Survivor Sales Agents, de We Believers para Volvo North Miami
-Plata: Tweets from the Stars, de o1-agency para Voto Latino
Charities & non-profit
-Bronce: Footshake, de Alma DDB para Angel Bins
Household. Cosmetics, beauty & Toiletries. Pharmacy
-Oro: Oil Spills, de Alma DDB para Rio Art

PLANNING & STRATEGY
Planning & Strategy Beyond Hispanic
-Oro: Spanish Lessons, de Alma DDB para Netflix
Planning & Strategy Hispanic
-Oro: Prodigal Son, de Dieste para GOYA Foods
-Plata: Hacer, de Alma DDB para McDonald's
-Bronce: Es nuestro momento, de Anomaly para Diageo

PR
Travel, transport & tourism. Entertainment & leisure.
-Oro: MLB Ponle Acento (Put An Accent On It), de LatinWorks para Major League Baseball
Commercial Public Services, Telecommunications, Private Healthcare and Private Education
-Bronce: Litbaits, de Dieste para The Wild Detectives

PRINT & PUBLISHING
Alcoholic & Non Alcoholic drinks. Tabacco and Cigarette
-Plata: The Morning After The Election, de Anomaly para Johnnie Walker
Charities & non-profit.
-Bronce: Footshake, de Alma DDB para Angel Bins
Household. Cosmetics, beauty & Toiletries. Pharmacy
-Plata: Oil Spills, de Alma DDB para Rio Art

PROMO & ACTIVATION
Use of Customer in-store experience
-Oro: Volvo Survivor Sales Agents, de We Believers para Volvo North Miami
-Bronce: Fryday, de Alma DDB para McDonald's
Use of online advertising, other digital platforms, social platforms, social audience in a promotional campaign
-Bronce: Feat. J Balvin, de Anomaly para Diageo
-Bronce: Encanto Pops - "Eclipse Pop" New Product Launch, de Richards/Lerma para Encanto Pops
Use of Promo & Activation: guerrilla marketing, promotional stunts, live advertising, live shows/concerts/festivals, exhibitions, digital installations
-Oro: Volvo Survivor Sales Agents, de We Believers para Volvo North Miami
-Plata: Tweets from the Stars, de o1-agency para Voto Latino

USE OF MEDIA
Direct, Promo & Activation
-Bronce: Volvo Survivor Sales Agents, de We Believers para Volvo North Miami