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Cannes Lions 2014: 143 finalistas de la región en Outdoor

(Cannes, lunes 16 de junio de 2014 – Por enviados especiales) – Mientras el Palais des Festivals recibe a los nuevos delegados que poco a poco van llegando a la Costa Azul, en el cuarto piso los jurados comienzan a anunciar a la prensa los primeros ganadores del certamen y se siguen sumando finalistas en distintas categorías. En el caso de Outdoor, la región logró 143 piezas en la short list, dist

Cannes Lions 2014: 143 finalistas de la región en Outdoor
Un total de 501 piezas dejó el jurado de Outdoor en la short list (foto Getty Images).

Lista de finalistas iberoamericanos de Outdoor

Household

-Ink , de DDB MEXICO Mexico City para Henkel capital Persil Mexico

-Wine , de DDB MEXICO Mexico City para Henkel capital Persil Mexico

-Curry , de DDB MEXICO Mexico City para Henkel capital Persil Mexico

-Angel , de OGILVY GUATEMALA  para Henkel centroamerica Super bonder Guatemala

-Idol , de OGILVY GUATEMALA  para Henkel centroamerica Super bonder Guatemala

 

Cosmetics & Beauty, Toiletries & Pharmacy

-López , de OGILVY & MATHER EL SALVADOR  para Pruebas modernas del istmo s.a Masculan condoms El salvador

-Bold , de TBWA\ESPAÑA Madrid para L'oreal Neogenic anti-hairloss Spain

 

Miscellaneous

-Cowdog , de PUBLICIS ARGENTINA Buenos Aires para Nestlé purina Pet food Argentina

 

Cars & Automotive Services

-College , de DDB MEXICO Mexico City para Volkswagen Polo gti Mexico

 

Retail Stores, Restaurants & Fast Food Outlets

-Solo , de CHEIL BRASIL Sao Paulo para Locomotiva discos Locomotiva discos Brazil

-Bands , de CHEIL BRASIL Sao Paulo para Locomotiva discos Locomotiva discos Brazil

 

Travel, Transport & Tourism

-Bahamas , de DON Buenos Aires para Gobierno de la ciudad de buenos aires Tourism Argentina

-Cuba , de DON Buenos Aires para Gobierno de la ciudad de buenos aires Tourism Argentina

Entertainment & Leisure

-Fireman , de TBWA\ESPAÑA Madrid para Sony computer entertainment Sony playstation Spain

 

Publications & Media

-Lollipops , de Y&R SÃO PAULO  para Penguin companhia das letras Penguin Brazil

-Monkey , de Y&R SÃO PAULO  para Penguin companhia das letras Penguin Brazil

-Watermelon , de Y&R SÃO PAULO  para Penguin companhia das letras Penguin Brazil

-Knight , de Y&R SÃO PAULO  para Penguin companhia das letras Penguin Brazil

-Giant , de Y&R SÃO PAULO  para Penguin companhia das letras Penguin Brazil

-Windmills , de Y&R SÃO PAULO  para Penguin companhia das letras Penguin Brazil

 

Commercial Public Services

-Sculpture , de DON Buenos Aires para Cablevision Fibertel Argentina

-Piano , de DON Buenos Aires para Cablevision Fibertel Argentina

-Subliminal 2 , de DDB MEXICO Mexico City para Terra Parental control Mexico

-Subliminal 3 , de DDB MEXICO Mexico City para Terra Parental control Mexico

-Crayon , de DM9RIO Rio De Janeiro para Abra Ad school Brazil

-Pencil , de DM9RIO Rio De Janeiro para Abra Ad school Brazil

 

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

-Prision / school bus , de McCANN MEXICO CITY  para The non-violence project mexico Non-violence Mexico

-Houses , de PUBLICIS MEXICO Mexico City para Banamex/cdc Cdc Mexico

-Lake , de PUBLICIS MEXICO Mexico City para Banamex/cdc Cdc Mexico

-Gardens , de PUBLICIS MEXICO Mexico City para Banamex/cdc Cdc Mexico

-Daughter , de GRUPO GALLEGOS HUNTINGTON BEACH para Alzheimer's association Public service Usa

-Grandson , de GRUPO GALLEGOS HUNTINGTON BEACH para Alzheimer's association Public service Usa

-Husband , de GRUPO GALLEGOS HUNTINGTON BEACH para Alzheimer's association Public service Usa

 

Foods

-Uncle , de DM9RIO Rio De Janeiro para De cabron Food (pepper) Brazil

-Pool , de AFRICA São Paulo para Bimbo Ana maria cakes Brazil

 

Home Appliances, Furnishings, Electronics & Audio-Visual

-Binoculars racetrack , de JWT MEXICO Mexico City para Canon Home appliances & furnishing Mexico

-Binoculars beach , de JWT MEXICO Mexico City para Canon Home appliances & furnishing Mexico

-Calls bride , de JWT MEXICO Mexico City para Canon Home appliances & furnishing Mexico

-Calls bowling , de JWT MEXICO Mexico City para Canon Home appliances & furnishing Mexico

-Calls choir , de JWT MEXICO Mexico City para Canon Home appliances & furnishing Mexico

-Beatles , de Y&R/BRAVO MIAMI Miami, FL para Popclik Headphones Usa

-Bob marley , de Y&R/BRAVO MIAMI Miami, FL para Popclik Headphones Usa

-Playboy , de Y&R SÃO PAULO  para Lg New lg hom-bot vacuum cleaner Brazil

 

Cosmetics & Beauty, Toiletries & Pharmacy

-Seductive , de ponce buenos aires  para Unilever Axe black perfume Argentina

-Sexy , de ponce buenos aires  para Unilever Axe black perfume Argentina

-Alaskan / brazilian , de McCANN MEXICO CITY  para Bic méxico Twin lady razors Mexico

-Titanic / love boat , de McCANN MEXICO CITY  para Bic méxico Twin lady razors Mexico

-John / joan , de McCANN MEXICO CITY  para Bic méxico Twin lady razors Mexico

-Views , de ALMAPBBDO São Paulo para Bayer brasil Bayer cafiaspirin Brazil

-Arch , de DDB MEXICO Mexico City para Genomma lab internacional Alert dandruff control shampoo Mexico

-Hall , de DDB MEXICO Mexico City para Genomma lab internacional Alert dandruff control shampoo Mexico

-Bold , de TBWA\ESPAÑA Madrid para L'oreal Neogenic anti-hairloss Spain

 

Clothing, Footwear & Accessories 

-Share bench , de LOLA  Madrid para Nomad skateboards Skate company Spain

 

Miscellaneous

-Matilda , de BBDO MEXICO  para Mars mexico/ pedigree Adoption drive Mexico

-Family , de BBDO MEXICO  para Mars mexico/ pedigree Adoption drive Mexico

-Tommy , de BBDO MEXICO  para Mars mexico/ pedigree Adoption drive Mexico

-Play 1 , de ALMAPBBDO São Paulo para Mars brasil Pedigree Brazil

-Jackson 5 , de MARURI GREY Guayaquil para Glue it Sticky notes Ecuador

-Presidents , de MARURI GREY Guayaquil para Glue it Sticky notes Ecuador

 

Cars & Automotive Services

-Fittings - couple 1 , de PUBLICIS ARGENTINA Buenos Aires para Renault Auto parts Argentina

-Fittings - couple 2 , de PUBLICIS ARGENTINA Buenos Aires para Renault Auto parts Argentina

-Fittings - couple 3 , de PUBLICIS ARGENTINA Buenos Aires para Renault Auto parts Argentina

-Doors/1 , de CONTRAPUNTO BBDO Madrid para Mercedes benz Smart Spain

-Doors/2 , de CONTRAPUNTO BBDO Madrid para Mercedes benz Smart Spain

-Doors/3 , de CONTRAPUNTO BBDO Madrid para Mercedes benz Smart Spain

-Sweater , de JWT ARGENTINA Buenos Aires para Ford argentina Cargo Argentina

-Bkf , de JWT ARGENTINA Buenos Aires para Ford argentina Cargo Argentina

-Foosball , de JWT ARGENTINA Buenos Aires para Ford argentina Cargo Argentina

-Castaway , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen area view Brazil

-Scout , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen area view Brazil

-Nap , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen area view Brazil

-Kid , de Tapsa | Y&R Madrid para General motors - opel Cars Spain

-Runner , de Tapsa | Y&R Madrid para General motors - opel Cars Spain

-Deer , de Tapsa | Y&R Madrid para General motors - opel Cars Spain

 

Retail Stores, Restaurants & Fast Food Outlets

-Fried egg fail , de ARTPLAN Rio de Janeiro para Domino's Pizza delivery Brazil

 

Travel, Transport & Tourism

-Cuba , de DON Buenos Aires para Gobierno de la ciudad de buenos aires Tourism Argentina

-Phuket , de DON Buenos Aires para Gobierno de la ciudad de buenos aires Tourism Argentina

-Bahamas , de DON Buenos Aires para Gobierno de la ciudad de buenos aires Tourism Argentina

-Eiffel , de Y&R SÃO PAULO  para Tam Tam Brazil

-Christ , de Y&R SÃO PAULO  para Tam Tam Brazil

-Epcot , de Y&R SÃO PAULO  para Tam Tam Brazil

 

Entertainment & Leisure

-Fireman , de TBWA\ESPAÑA Madrid para Sony computer entertainment Sony playstation Spain

 

Commercial Public Services

-Office 2 , de DON Buenos Aires para Fibertel Broadband internet Argentina

-Office 3 , de DON Buenos Aires para Fibertel Broadband internet Argentina

-Sculpture , de DON Buenos Aires para Cablevision Fibertel Argentina

-Car , de DON Buenos Aires para Cablevision Fibertel Argentina

-Piano , de DON Buenos Aires para Cablevision Fibertel Argentina

-Keyboard - african girl , de PUBLICIS ARGENTINA Buenos Aires para Getty images latin america Image library Argentina

-Keyboard - george washington , de PUBLICIS ARGENTINA Buenos Aires para Getty images latin america Image library Argentina

-Keyboard - sailor dog , de PUBLICIS ARGENTINA Buenos Aires para Getty images latin america Image library Argentina

-Catapult 2 , de ALMA DDB Miami para Rosetta stone Rosetta stone Usa

-Catapult 3 , de ALMA DDB Miami para Rosetta stone Rosetta stone Usa

-Stubble hd , de DDB COLOMBIA Bogotá para Une epm telecomunicaciones B15 Colombia

-Grey hair hd , de DDB COLOMBIA Bogotá para Une epm telecomunicaciones B15 Colombia

-Crows feet hd , de DDB COLOMBIA Bogotá para Une epm telecomunicaciones B15 Colombia

 

Corporate Image

-Short , de TALENT São Paulo para Brazilian rugby confederation Brazilian rugby confederation Brazil

-Bottle , de ALMAPBBDO São Paulo para Mars brasil Pedigree Brazil

-Stick , de ALMAPBBDO São Paulo para Mars brasil Pedigree Brazil

-Suicidal , de ALMAPBBDO São Paulo para Mars brasil Pedigree Brazil

 

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

-Legs , de LA COMUNIDAD Miami para City of buenos aires Psa Usa

-Heart , de LA COMUNIDAD Miami para City of buenos aires Psa Usa

-Lungs , de LA COMUNIDAD Miami para City of buenos aires Psa Usa

-Stomach , de LA COMUNIDAD Miami para City of buenos aires Psa Usa

-Head , de LA COMUNIDAD Miami para City of buenos aires Psa Usa

-Sellotape selfie 1 , de ARTPLAN Rio de Janeiro para Iptran - instituto paz no trânsito Road safety Brazil

-Sellotape selfie 3 , de ARTPLAN Rio de Janeiro para Iptran - instituto paz no trânsito Road safety Brazil

-Food x left over , de JWT BRAZIL São Paulo para Banco de alimentos Banco de alimentos Brazil

 

Adapted Billboards and Outdoor Posters

-Just one can , de COMPETENCE COMUNICAÇÃO & MARKETING Porto Alegre para Anjo paints Anjo mais Brazil

-1200 trees-like purifying billboard , de FCB MAYO Lima para The university of engineering and technology Admission 2014 Peru

-Traffic light outdoor , de MARCEL Mexico City para Nestlé  Nescafe Mexico

-Blood charger , de PUBLICIS BRASIL São Paulo para Fundação pró-sangue Fundação pró-sangue Brazil

-You are my son , de LOWE-SSP3 Bogotá para Ministry of defense Program of humanitarian attention to the demobilised Colombia

-Room to share , de Y&R PUERTO RICO Guaynabo para Motorambar inc. Nissan sentra Puerto rico

 

Adapted Indoor Posters

-Blood charger , de PUBLICIS BRASIL São Paulo para Fundação pró-sangue Fundação pró-sangue Brazil

-You are my son , de LOWE-SSP3 Bogotá para Ministry of defense Program of humanitarian attention to the demobilised Colombia

 

Non-Standard Indoor Advertising (Shops, Bars, Restaurants, Hospitals, Clinics, Schools and all other Indoor Spaces))

-Omnium conversation trigger , de DON Buenos Aires para Cepas argentinas Omnium Argentina

-Superformula to fight cancer , de JWT BRAZIL São Paulo para A.c.camargo cancer center Pediatric oncology Brazil

-Tattoo skin cancer check , de OGILVY BRASIL São Paulo para Sol de janeiro Sol de janeiro Brazil

-Bald cartoons , de OGILVY BRASIL São Paulo para Graacc Ngo Brazil

 

Small Scale Special Solutions

-Fruits , de SAATCHI & SAATCHI MEXICO  para Procter & gamble Olay Mexico

-Saving words , de LOLA  Madrid para Mattel Scrabble Spain

 

Special Build

-The walking dead blood store , de TORKE+CC Lisbon para Fox international channels The walking dead Portugal

-Abortiontravel , de DDB SPAIN Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby Spain

-Nike freestore , de FLOCK Mexico para Nike running Retail Mexico

-Matching can , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola Colombia

-Raise the roof , de OPEN AND PARTNERS São Paulo / BORGHI/LOWE São Paulo para Unilever Kibon Brazil

-Shutter billboards , de OGILVY & MATHER COLOMBIA Bogotá para Carulla Carulla 24 horas Colombia

 

Live Advertising and Events

-The real life , de Y&R Lima para League against cancer Fundraising Peru

-Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Abto - brazilian association of organ transplantation Organ donation awareness Brazil

-The hair fest , de OGILVY & MATHER Mexico City para Casa de la amistad Hair donation Mexico

 

Interactive Outdoor Experiences

-Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina

-Medical examination , de GREY ARGENTINA Buenos Aires para Procter & gamble Magistral Argentina

-Amia booth , de OGILVY & MATHER ARGENTINA Buenos Aires para Amia (asociación mutual israelita argentina) Amia (asociación mutual israelita argentina) Argentina

 

Transit

-Non-violence bus , de McCANN MEXICO CITY  para The non-violence project mexico Non-violence Mexico

 

Traditional Illustration

-Tyson , de Tapsa | Y&R Madrid para Telepizza Telepizza delivery Spain

-Fidel , de Tapsa | Y&R Madrid para Telepizza Telepizza delivery Spain

-Lady gaga , de Tapsa | Y&R Madrid para Telepizza Telepizza delivery Spain

-Why do they smile so much , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

-It's easy to explain , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

-Land of contrasts , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

 

Photography

-Fireman , de TBWA\ESPAÑA Madrid para Sony computer entertainment Sony playstation Spain

 

3-Dimensionally Crafted Poster Work

-Billboard refrigerator , de LEW'LARA\TBWA São Paulo para Pepsico brasil Gatorade Brazil

-Blood charger , de PUBLICIS BRASIL São Paulo para Fundação pró-sangue Fundação pró-sangue Brazil


 

Redacción Adlatina

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