Lista de finalistas Media
Use of Audio
-Choose your host , de CIRCUS Mexico City CIRCUS Mexico City para Turner Tnt Mexico
-Radiometries , de SANCHO BBDO Bogotá SANCHO BBDO Bogotá para Exito group Exito foundation Colombia
-Raising voices , de OGILVY & MATHER ARGENTINA Buenos Aires OGILVY & MATHER ARGENTINA Buenos Aires para Colegio las lomas oral Colegio las lomas oral Argentina
use of Print
-Nivea sun kids - protection ad. , de FCB BRASIL São Paulo FCB BRASIL São Paulo para Nivea Sun block Brazil
-Real characters, real news , de OMD GUATEMALA BBDO GUATEMALA para Casa caleb Casa caleb Guatemala
-Flashlightad , de QUORUM/NAZCA SAATCHI & SAATCHI Lima QUORUM/NAZCA SAATCHI & SAATCHI Lima para Fenix flashlight Fenix flashlight Peru
-Umbrella newspaper , de MARURI GREY Guayaquil MARURI GREY Guayaquil para Extra newspaper Extra newspaper Ecuador
Use of Outdoor
-Bus stop , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Coca-cola Coca-cola Spain
-The missing , de DDB COLOMBIA Bogotá DDB COLOMBIA Bogotá para Fundación país libre Public awareness Colombia
Use of Ambient Media: Small Scale
-Happy id , de McCANN LIMA McCANN LIMA para The coca-cola company Coca-cola Peru
-Eternal seat , de MARURI GREY Guayaquil MARURI GREY Guayaquil para Ecuadorian futbol association Anti violence campaign Ecuador
Use of Ambient Media: Large Scale
-18th zone embassy , de OMD GUATEMALA BBDO GUATEMALA para Fritolay Tortrix Guatemala
-Shutter billboards , de OGILVY & MATHER COLOMBIA Bogotá OGILVY & MATHER COLOMBIA Bogotá para Carulla Carulla 24 horas Colombia
Use of Special Events and Stunt/Live Advertising
-Fifa 14 , de Y&R COLOMBIA Bogotá Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogota para Microsoft Xbox 360 Colombia
-Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater Spain
-The hair fest , de OGILVY & MATHER Mexico City OGILVY & MATHER Mexico City para Casa de la amistad Hair donation Mexico
-Missing ballboys , de KEPEL & MATA Buenos Aires KEPEL & MATA Buenos Aires para Missing children Charity foundation Argentina
Use of Branded Content & Sponsorship
-The onlive sale , de SISTOLE Bogotá SISTOLE Bogotá para Visa Visa credit card Colombia
-Bald cartoons , de OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo para Graacc Ngo Brazil
Use of Digital Platforms
-Fiat live store , de AGÊNCIACLICK ISOBAR São Paulo AGÊNCIACLICK ISOBAR São Paulo para Fiat Fiat cars Brazil
-Incomplete bios , de LEO BURNETT COSTA RICA San Jose LEO BURNETT COSTA RICA San Jose para Fundación paniamor Child protection (non profit organization) Costa rica
Use of Social Platforms
-Tweet machine , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Coca-cola Coca-cola Spain
-Bentley burial , de LEO BURNETT TAILOR MADE São Paulo LEO BURNETT TAILOR MADE São Paulo para Abto - brazilian association of organ transplantation Organ donation awareness Brazil
-The beauty patch , de OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo para Unilever Dove masterbrand Brazil
-If we made it , de STARCOM MEDIAVEST GROUP New York DROGA5 New York para Heineken Newcastle brown ale Usa
-Hands free whopper , de DE LA CRUZ & ASSOCIATES/OGILVY & MATHER Guaynabo DE LA CRUZ & ASSOCIATES/OGILVY & MATHER Guaynabo para Burger king puerto rico / caribbean restaurants Burger king's 50th anniversary Puerto rico
-One million mangrove trees , de HAVAS MEDIA Mexico City para Danone-bonafont Food & beverage Mexico
Use of Mobile Devices
-Nivea sun kids - protection app , de FCB BRASIL São Paulo FCB BRASIL São Paulo para Nivea Sun block Brazil
-Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater Spain
-Pass the ball , de SRA. RUSHMORE Madrid SRA. RUSHMORE Madrid para Vodafone Vodafone Spain
-Elo teddy bear , de DM9DDB São Paulo DM9DDB São Paulo para Amaral carvalho hospital Healthcare/cancer hospital Brazil
Fast Moving Consumer Goods
-Happy id , de McCANN LIMA McCANN LIMA para The coca-cola company Coca-cola Peru
-Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina
-Nivea sun kids - protection for children , de FCB BRASIL São Paulo FCB BRASIL São Paulo para Nivea Sun block Brazil
-Broken liver , de MARURI GREY Guayaquil MARURI GREY Guayaquil para Nature´s garden Hepalive Ecuador
Cars & Automotive Services
-Fiat live store , de AGÊNCIACLICK ISOBAR São Paulo AGÊNCIACLICK ISOBAR São Paulo para Fiat Fiat cars Brazil
-Instant valuation billboard , de ALMAPBBDO Sao Paulo ALMAPBBDO Sao Paulo para Audi brasil Audi a3 2014 Brazil
Other Consumer Products (including Durable Goods)
-Twitter to zero , de PHD ARGENTINA Buenos Aires BBDO ARGENTINA Buenos Aires para Nike argentina Boca Argentina
Financial Products & Services
-My bank my space , de JWT SAN JUAN San Juan JWT SAN JUAN San Juan para Banco popular de puerto rico Bank Puerto rico
Commercial Public Services incl. Healthcare & Medical
-Elo teddy bear , de DM9DDB São Paulo DM9DDB São Paulo para Amaral carvalho hospital Healthcare/cancer hospital Brazil
Travel, Entertainment & Leisure
-Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater Spain
Corporate Image & Information
-18th zone embassy , de OMD GUATEMALA BBDO GUATEMALA para Fritolay Tortrix Guatemala
-Come to the streets , de LEO BURNETT TAILOR MADE São Paulo LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brazil
-Why bring a child into this world? , de DAVID Buenos Aires DAVID Buenos Aires para Unilever Unilever brand global Argentina
-Vroom ring boom , de OGILVY GUATEMALA OGILVY GUATEMALA para Claro Claro Guatemala
Charities, Public Health & Safety, Public Awareness Messages
-Searching for hearts - ponle corazón , de MEDIA CONNECTION BPN Lima para Fundación peruana de cancer Service Peru
-Mixed gender fight , de AGÊNCIA3 Rio de Janeiro AGÊNCIA3 Rio de Janeiro para Disque denúncia Tip line Brazil
-Radiometries , de SANCHO BBDO Bogotá SANCHO BBDO Bogotá para Exito group Exito foundation Colombia
-Bentley burial , de LEO BURNETT TAILOR MADE São Paulo LEO BURNETT TAILOR MADE São Paulo para Abto - brazilian association of organ transplantation Organ donation awareness Brazil
-Raising voices , de OGILVY & MATHER ARGENTINA Buenos Aires OGILVY & MATHER ARGENTINA Buenos Aires para Colegio las lomas oral Colegio las lomas oral Argentina
-Bald cartoons , de OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo para Graacc Ngo Brazil
Use of Integrated Media
-My bank my space , de JWT SAN JUAN San Juan JWT SAN JUAN San Juan para Banco popular de puerto rico Bank Puerto rico
-Pass the ball , de SRA. RUSHMORE Madrid SRA. RUSHMORE Madrid para Vodafone Vodafone Spain
-Bald cartoons , de OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo para Graacc Ngo Brazil