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Cannes Lions 2014: 54 piezas iberoamericanas en la short list de Media

(Cannes, lunes 16 de junio de 2014 – Por enviados especiales) – Luego de una primera jornada que culminó de manera intensa, con los jurados trabajando hasta la madrugada, el segundo día del festival amaneció con nuevos finalistas. En el caso de media, de un total de 227 piezas finalistas, 54 son para Iberoamérica. Tienen piezas que compiten por un metal Brasil (16), España (7), Colombia y Argentin

Cannes Lions 2014: 54 piezas iberoamericanas en la short list de Media
El jurado de Media dejó 227 piezas en carrera por un León (foto Getty Images).

Lista de finalistas Media

Use of Audio

-Choose your host , de CIRCUS  Mexico City CIRCUS  Mexico City para Turner Tnt Mexico

-Radiometries , de SANCHO BBDO Bogotá SANCHO BBDO Bogotá para Exito group Exito foundation Colombia

-Raising voices , de OGILVY & MATHER ARGENTINA Buenos Aires OGILVY & MATHER ARGENTINA Buenos Aires para Colegio las lomas oral Colegio las lomas oral Argentina

                

use of Print

-Nivea sun kids -  protection ad. , de FCB BRASIL  São Paulo FCB BRASIL  São Paulo para Nivea Sun block Brazil

-Real characters, real news , de OMD GUATEMALA  BBDO GUATEMALA  para Casa caleb Casa caleb Guatemala

-Flashlightad , de QUORUM/NAZCA SAATCHI & SAATCHI Lima QUORUM/NAZCA SAATCHI & SAATCHI Lima para Fenix flashlight Fenix flashlight Peru

-Umbrella newspaper , de MARURI GREY Guayaquil MARURI GREY Guayaquil para Extra newspaper Extra newspaper Ecuador

                

Use of Outdoor

-Bus stop , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Coca-cola Coca-cola Spain

-The missing , de DDB COLOMBIA Bogotá DDB COLOMBIA Bogotá para Fundación país libre Public awareness Colombia

                

Use of Ambient Media: Small Scale

-Happy id , de McCANN LIMA  McCANN LIMA  para The coca-cola company Coca-cola Peru

-Eternal seat , de MARURI GREY Guayaquil MARURI GREY Guayaquil para Ecuadorian futbol association Anti violence campaign Ecuador

                

Use of Ambient Media: Large Scale

-18th zone embassy , de OMD GUATEMALA  BBDO GUATEMALA  para Fritolay Tortrix Guatemala

-Shutter billboards , de OGILVY & MATHER COLOMBIA Bogotá OGILVY & MATHER COLOMBIA Bogotá para Carulla Carulla 24 horas Colombia

                

Use of Special Events and Stunt/Live Advertising

-Fifa 14 , de Y&R COLOMBIA Bogotá Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogota para Microsoft Xbox 360 Colombia

-Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater Spain

-The hair fest , de OGILVY & MATHER Mexico City OGILVY & MATHER Mexico City para Casa de la amistad Hair donation Mexico

-Missing ballboys , de KEPEL & MATA Buenos Aires KEPEL & MATA Buenos Aires para Missing children Charity foundation Argentina

 

Use of Branded Content & Sponsorship

-The onlive sale , de SISTOLE Bogotá SISTOLE Bogotá para Visa Visa credit card Colombia

-Bald cartoons , de OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo para Graacc Ngo Brazil

 

Use of Digital Platforms

-Fiat live store , de AGÊNCIACLICK ISOBAR São Paulo AGÊNCIACLICK ISOBAR São Paulo para Fiat Fiat cars Brazil

-Incomplete bios , de LEO BURNETT COSTA RICA San Jose LEO BURNETT COSTA RICA San Jose para Fundación paniamor Child protection (non profit organization) Costa rica

 

Use of Social Platforms

-Tweet machine , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Coca-cola Coca-cola Spain

-Bentley burial , de LEO BURNETT TAILOR MADE São Paulo LEO BURNETT TAILOR MADE São Paulo para Abto - brazilian association of organ transplantation Organ donation awareness Brazil

-The beauty patch , de OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo para Unilever Dove masterbrand Brazil

-If we made it , de STARCOM MEDIAVEST GROUP New York  DROGA5 New York para Heineken Newcastle brown ale Usa

-Hands free whopper , de DE LA CRUZ & ASSOCIATES/OGILVY & MATHER Guaynabo DE LA CRUZ & ASSOCIATES/OGILVY & MATHER Guaynabo para Burger king puerto rico / caribbean restaurants Burger king's 50th anniversary Puerto rico

-One million mangrove trees , de HAVAS MEDIA Mexico City   para Danone-bonafont Food & beverage Mexico

                

Use of Mobile Devices

-Nivea sun kids - protection app , de FCB BRASIL  São Paulo FCB BRASIL  São Paulo para Nivea Sun block Brazil

-Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater Spain

-Pass the ball , de SRA. RUSHMORE Madrid SRA. RUSHMORE Madrid para Vodafone Vodafone Spain

-Elo teddy bear , de DM9DDB São Paulo DM9DDB São Paulo para Amaral carvalho hospital Healthcare/cancer hospital Brazil

 

Fast Moving Consumer Goods

-Happy id , de McCANN LIMA  McCANN LIMA  para The coca-cola company Coca-cola Peru

-Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina

-Nivea sun kids - protection for children , de FCB BRASIL  São Paulo FCB BRASIL  São Paulo para Nivea Sun block Brazil

-Broken liver , de MARURI GREY Guayaquil MARURI GREY Guayaquil para Nature´s garden Hepalive Ecuador

 

Cars & Automotive Services

-Fiat live store , de AGÊNCIACLICK ISOBAR São Paulo AGÊNCIACLICK ISOBAR São Paulo para Fiat Fiat cars Brazil

-Instant valuation billboard , de ALMAPBBDO Sao Paulo ALMAPBBDO Sao Paulo para Audi brasil Audi a3 2014 Brazil

 

Other Consumer Products (including Durable Goods)

-Twitter to zero , de PHD ARGENTINA Buenos Aires BBDO ARGENTINA Buenos Aires para Nike argentina Boca Argentina

 

Financial Products & Services

-My bank my space , de JWT SAN JUAN San Juan  JWT SAN JUAN San Juan  para Banco popular de puerto rico Bank Puerto rico

 

Commercial Public Services incl. Healthcare & Medical

-Elo teddy bear , de DM9DDB São Paulo DM9DDB São Paulo para Amaral carvalho hospital Healthcare/cancer hospital Brazil

 

Travel, Entertainment & Leisure

-Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater Spain

 

Corporate Image & Information

-18th zone embassy , de OMD GUATEMALA  BBDO GUATEMALA  para Fritolay Tortrix Guatemala

-Come to the streets , de LEO BURNETT TAILOR MADE São Paulo LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brazil

-Why bring a child into this world? , de DAVID Buenos Aires DAVID Buenos Aires para Unilever Unilever brand global Argentina

-Vroom ring boom , de OGILVY GUATEMALA  OGILVY GUATEMALA  para Claro Claro Guatemala

 

Charities, Public Health & Safety, Public Awareness Messages

-Searching for hearts - ponle corazón , de MEDIA CONNECTION BPN Lima   para Fundación peruana de cancer Service Peru

-Mixed gender fight , de AGÊNCIA3 Rio de Janeiro AGÊNCIA3 Rio de Janeiro para Disque denúncia Tip line Brazil

-Radiometries , de SANCHO BBDO Bogotá SANCHO BBDO Bogotá para Exito group Exito foundation Colombia

-Bentley burial , de LEO BURNETT TAILOR MADE São Paulo LEO BURNETT TAILOR MADE São Paulo para Abto - brazilian association of organ transplantation Organ donation awareness Brazil

-Raising voices , de OGILVY & MATHER ARGENTINA Buenos Aires OGILVY & MATHER ARGENTINA Buenos Aires para Colegio las lomas oral Colegio las lomas oral Argentina

-Bald cartoons , de OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo para Graacc Ngo Brazil

 

Use of Integrated Media

-My bank my space , de JWT SAN JUAN San Juan  JWT SAN JUAN San Juan  para Banco popular de puerto rico Bank Puerto rico

-Pass the ball , de SRA. RUSHMORE Madrid SRA. RUSHMORE Madrid para Vodafone Vodafone Spain

-Bald cartoons , de OGILVY BRASIL São Paulo OGILVY BRASIL São Paulo para Graacc Ngo Brazil

 

 

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