Publicidad Cannes

TAMBIÉN HAY PIEZAS DE PERÚ, ECUADOR, MÉXICO, GUATEMALA, COSTA RICA, PARAGUAY, EEUU HISPANO Y PUERTO RICO

Cannes Lions 2014: Brasil, España, Argentina y Colombia lideran la lista de finalistas de Direct en la región

(Cannes, domingo 15 de junio de 2014 – Por enviados especiales) – Brasil lidera el listado con 21 piezas. Le siguen España (12) Argentina (11), Colombia (10), Perú (6), Ecuador (5), México (4), Guatemala (3), Costa Rica y Paraguay (2) y EEUU hispano y Puerto Rico (1). En la nota, la lista completa de finalistas iberoamericanos en Direct.

Cannes Lions 2014: Brasil, España, Argentina y Colombia lideran la lista de finalistas de Direct en la región
El jurado de Direct dejó 256 piezas en la short list.

Lista de finalistas iberoamericanos de Direct

 

Flat Mailing

-The real touchscreen , de SANCHO BBDO Bogotá para Crac (rehabilitation center for blind adults) Social inclusion program Colombia

 

Dimensional Mailing

-Alarm cap , de PUBLICIS MÉXICO México City para Nescafé Nescafé clasico México

-The barbecue bible , de JWT BRASIL São Paulo para Tramontina Barbecue products Brasil

-Guitar box , de HAVAS WORLDWIDE São Paulo para Citroën Citroën c4 rock you special edition Brasil

 

Ambient Media: large scale

-Children's day , de FAHRENHEIT DDB Lima  para Mcdonalds Mcdonalds Perú

-Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina

-Abortiontravel , de DDB ESPAÑA Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España

-Claro extra minutes , de OGILVY & MATHER COSTA RICA San Jose para Claro costa rica Prepaid service Costa rica

-Medical examination , de GREY ARGENTINA Buenos Aires para Procter & gamble Magistral Argentina

 

Ambient Media: small scale

-Happy id , de McCANN LIMA  para The coca-cola company Coca-cola Perú

-The dog walking calendar , de AFRICA Sao Paulo para P&g Eukanuba Brasil

-The friendly twist , de LEO BURNETT COLOMBIA Bogotá para The coca-cola company Coca-cola Colombia

 

Direct response broadcast: TV, radio & infomercials

-Hit 3001 , de JWT SAN JUAN San Juan  para Department of economic development and commerce of puerto rico Entrepreneurship Puerto rico

-Fifa 14 , de Y&R COLOMBIA Bogotá / WUNDERMAN COLOMBIA Bogota para Microsoft Xbox 360 Colombia

-Bald cartoons , de OGILVY BRASIL São Paulo para Graacc Ngo Brasil

-Broken liver , de MARURI GREY Guayaquil para Nature´s garden Hepalive Ecuador

-Having a good memory has its benefits , de MARURI GREY Guayaquil para Nature´s garden Multicebrina Ecuador

 

Direct response print or standard outdoor, including inserts

-1200 trees-like purifying billboard , de FCB MAYO Lima para The university of engineering and technology Admission 2014 Perú

 

Use of Dgital Marketing 

-My home is an oven , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Bgh Bgh air conditioners Argentina

-18th zone embassy , de BBDO GUATEMALA  para Fritolay Tortrix Guatemala

-Removal happens , de WING New York City, NY para Law offices of esteban gergely Legal services Usa

-Homelessfonts , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Arrels fundación Ong España

-Incomplete bios , de LEO BURNETT COSTA RICA San Jose para Fundación paniamor Child protection (non profit organization) Costa rica

 

Use of Other Digital Platforms

-Speaking exchange , de FCB BRASIL  São Paulo para Cna English course Brasil

-Rememberme , de OGILVY & MATHER COLOMBIA Bogotá para Neurobix foundation Alzheimers foundation Colombia

-Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater España

 

Use of Mobile Marketing

-Protection ad , de FCB BRASIL  São Paulo para Nivea Nivea sun kids Brasil

-Sat-jf14 , de LODUCCA São Paulo para Record collection Music album - john frusciante Brasil

 

Social Commerce

-Tweet machine , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Coca-cola Coca-cola España

 

Response/Real-Time Activity

-Choose your host , de CIRCUS  México City para Turner Tnt México

-Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Abto - Brasilian association of organ transplantation Organ donation awareness Brasil

 

Use of Social Audience in a Direct Marketing Campaign

-Get a friend & get a girlfriend , de ALMAPBBDO São Paulo para Pedigree Pedigree Brasil

-Kombi last wishes , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brasil

 

Acquisitions

-Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina

-Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater España

-Broken liver , de MARURI GREY Guayaquil para Nature´s garden Hepalive Ecuador

 

Retention

-The barbecue bible , de JWT BRASIL São Paulo para Tramontina Barbecue products Brasil

-Speaking exchange , de FCB BRASIL  São Paulo para Cna English course Brasil

 

Best Low Budget Campaign

-No social network , de BIEDERMANN / McCANN Paraguay para Tigo - facebook Internet & mobile Paraguay

-Connected with Perú , de Y&R Lima para Movistar Telecommunications Perú

-Searching for hearts , de FCB MAYO Lima para Perúvian cancer foundation Ponle corazon Perú

-Abortiontravel , de DDB ESPAÑA Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España

-Shutter billboards , de OGILVY & MATHER COLOMBIA Bogotá para Carulla Carulla 24 horas Colombia

 

Product Launches

-Football religion , de GREY BRASIL Sao Paulo para Foca beer Beer Brasil

-Touchable memories , de LOLA  Madrid para Pirate3d Buccaneer 3d printer España

 

Fast Moving Consumer Goods

-Opening bands , de BBDO ARGENTINA Buenos Aires para Pepsico argentina Pepsi music Argentina

-Almost identical , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Mondelez international Beldent infinit Argentina

-Matching can , de OGILVY & MATHER COLOMBIA Bogotá para Coca-cola Coca-cola Colombia

-Broken liver , de MARURI GREY Guayaquil para Nature´s garden Hepalive Ecuador

 

Cars & Automotive Services

-Kombi last wishes , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brasil

 

Other Consumer Products (including Durable Goods)

-My home is an oven , de DEL CAMPO SAATCHI & SAATCHI Buenos Aires para Bgh Bgh air conditioners Argentina

-The barbecue bible , de JWT BRASIL São Paulo para Tramontina Barbecue products Brasil

 

Commercial Public Services, incl. Healthcare & Medical

-Speaking exchange , de FCB BRASIL  São Paulo para Cna English course Brasil

-Second parents , de JWT ARGENTINA Buenos Aires para Aaci Private education Argentina

 

Travel, Entertainment & Leisure

-Pay per laugh , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Teatre neu Theater España

-Homesick pills , de OGILVY & MATHER ARGENTINA Buenos Aires para Afs Afs Argentina

 

Retail & E-Commerce, including Restaurants

-Domino's steady pizza , de ARTPLAN Rio de Janeiro para Domino's Pizza delivery Brasil

 

Publications & Media

-Sensationalist best sellers , de McCANN ECUADOR Quito / McCANN HONDURAS San Pedro Sula para Libraría española Books Ecuador

-Room of silence , de FOX INTERNATIONAL CHANNELS LATAM Rio De Janeiro para Fox sports Fox sports Brasil

 

Corporate Image & Information

-18th zone embassy , de BBDO GUATEMALA  para Fritolay Tortrix Guatemala

-Deezer monkey taxi , de LOLA  Madrid para Monkey week Independent music festival España

-The coca cola bio cooler , de LEO BURNETT COLOMBIA Bogotá para The coca-cola company Coca-cola Colombia

-The soul embrace , de DAVID Buenos Aires para Coca-cola Trophy tour Argentina

-Vroom ring boom , de OGILVY GUATEMALA  para Claro Claro Guatemala

 

Charities

-Homelessfonts , de THE CYRANOS McCANN WORLDGROUP EUROPE Barcelona para Arrels fundación Ong España

-Bentley burial , de LEO BURNETT TAILOR MADE São Paulo para Abto - Brasilian association of organ transplantation Organ donation awareness Brasil

-Raising voices , de OGILVY & MATHER ARGENTINA Buenos Aires para Colegio las lomas oral Colegio las lomas oral Argentina

-The hair fest , de OGILVY & MATHER México City para Casa de la amistad Hair donation México

 

Public Health & Safety, Public Awareness Messages

-Abortiontravel , de DDB ESPAÑA Madrid para Celem (european women’s lobby) Spanish coordination for the european women's lobby España

-Global warming menu , de ONIRIA/TBWA Asuncion para Wwf Wwf Paraguay

-You are my son , de LOWE-SSP3 Bogotá para Ministry of defense Program of humanitarian attention to the demobilised Colombia

-The lionfish invasion. Terribly delicious , de GEOMETRY GLOBAL Bogotá / OGILVY & MATHER COLOMBIA Bogotá para Colombia's ministry of environment and natural resources The lionfish invasion Colombia

-Segunda chance employment agency , de ARTPLAN Rio de Janeiro para Afroreggae Ngo Brasil

 

Integrated Campaign Led by Direct Marketing

-Connected with Perú , de Y&R Lima para Movistar Telecommunications Perú

-Kombi last wishes , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brasil

-You are my son , de LOWE-SSP3 Bogotá para Ministry of defence Program of humanitarian attention to the demobilised Colombia

-Memory edition , de SRA. RUSHMORE Madrid para Fundación reina sofía Fundación reina sofía España

 

-The hair fest , de OGILVY & MATHER México City para Casa de la amistad Hair donation México

Redacción Adlatina

Por Redacción Adlatina

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