Publicidad Cannes

TIENE 110 PIEZAS. EN LA REGIÓN LE SIGUEN ARGENTINA, CHILE Y MÉXICO

Cannes Lions 2014: Solo Brasil concentra casi un cuarto de los finalistas de Press

(Cannes, lunes 16 de junio de 2014 – Por enviados especiales) – Brasil (110), Agrentina (23), Chile (17), México (15), Perú y España (12), Puerto Rico (6), Colombia y Uruguay (4), Costa Rica y EEUU hispano (2) se reparten las 207 piezas finalistas de Iberoamérica en Press, casi un 45 por ciento del total de avisos de la short list. En la nota se puede ver la lista completa de finalistas de la regi

Cannes Lions 2014: Solo Brasil concentra casi un cuarto de los finalistas de Press
El jurado de Press dejó 472 piezas en la short list. (Foto Getty Images)

Lista de finalistas iberoamericanos de Press

Savoury Foods

A01/030 Little red riding hood , de BORGHI/LOWE São Paulo para Unilever Knorr quick Brazil

A01/031 Super-hero , de BORGHI/LOWE São Paulo para Unilever Knorr quick Brazil

A01/032 Popstar , de BORGHI/LOWE São Paulo para Unilever Knorr quick Brazil

 

Sweet Foods & Snacks

A02/033 Astronauts , de ALMAPBBDO São Paulo para Bauducco Bauducco toast Brazil

A02/034 Holmes , de ALMAPBBDO São Paulo para Bauducco Bauducco toast Brazil

A02/079 Race car , de PROLAM Y&R Santiago para Dos en uno Dos en uno Chile

A02/095 Jury , de DDB LATINA PUERTO RICO San Juan para Unilever de puerto rico Wall's Puerto rico

A02/096 Loan , de DDB LATINA PUERTO RICO San Juan para Unilever de puerto rico Wall's Puerto rico

A02/097 Ticket , de DDB LATINA PUERTO RICO San Juan para Unilever de puerto rico Wall's Puerto rico

 

Alcoholic Drinks

A03/062 Vikings , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

A03/063 Pirates , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

A03/064 Musketeers , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

A03/065 Punks , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

A03/066 Duck hunters , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

A03/067 Bikers , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

 

Non-Alcoholic Drinks

A04/015 Runner , de Y&R SÃO PAULO  para Grupo petrópolis Ironage Brazil

A04/016 Swimmer , de Y&R SÃO PAULO  para Grupo petrópolis Ironage Brazil

A04/017 Cyclist , de Y&R SÃO PAULO  para Grupo petrópolis Ironage Brazil

 

Household: Cleaning Products

A05/044 Bear , de FAHRENHEIT DDB Lima  para Qroma Dukto Peru

A05/045 Elephant , de FAHRENHEIT DDB Lima  para Qroma Dukto Peru

 

Household: Other

A06/008 Robot , de PUBLICIS PERU Lima para Duracell Duracell batteries Peru

A06/009 Helicopter , de PUBLICIS PERU Lima para Duracell Duracell batteries Peru

A06/010 Car , de PUBLICIS PERU Lima para Duracell Duracell batteries Peru

 

Home Appliances & Furnishings

A07/099 Cat , de OGILVY & MATHER CHILE Santiago para Inova Led flashlights Chile

A07/100 Toy , de OGILVY & MATHER CHILE Santiago para Inova Led flashlights Chile

 

Cosmetics & Beauty

A08/011 Seductive , de ponce buenos aires  para Unilever Axe black perfume Argentina

A08/012 Intriguing , de ponce buenos aires  para Unilever Axe black perfume Argentina

A08/013 Heroic , de ponce buenos aires  para Unilever Axe black perfume Argentina

A08/014 Classy , de ponce buenos aires  para Unilever Axe black perfume Argentina

A08/015 Sexy , de ponce buenos aires  para Unilever Axe black perfume Argentina

 

Toiletries

A09/011 King , de TALENT São Paulo para Santher Personal baby nappies Brazil

A09/012 Queen , de TALENT São Paulo para Santher Personal baby nappies Brazil

A09/013 Emperor , de TALENT São Paulo para Santher Personal baby nappies Brazil

 

OTC Pharmacy, Healthcare & Prescription Drugs

A10/037 Queue , de ALMAPBBDO São Paulo para Bayer brasil Cafiaspirin Brazil

A10/038 Firetruck , de ALMAPBBDO São Paulo para Bayer brasil Cafiaspirin Brazil

A10/066 Roasted chiken , de BBDO MEXICO  para Bayer de mexico s.a de c.v Alka seltzer Mexico

A10/067 Hamburger , de BBDO MEXICO  para Bayer de mexico s.a de c.v Alka seltzer Mexico

A10/127 Bank , de DDB ARGENTINA Buenos Aires para Johnson & johnson Ky gel Argentina

A10/143 Alien , de PROLAM Y&R Santiago para Garden house Ciruelax Chile

A10/144 Transvestite , de PROLAM Y&R Santiago para Garden house Ciruelax Chile

A10/165 Bold , de TBWA\ESPAÑA Madrid para L'oreal Neogenic anti-hairloss Spain

A10/179 Hand , de DM9DDB São Paulo para J&j Band aid Brazil

A10/180 Feet , de DM9DDB São Paulo para J&j Band aid Brazil

 

Clothing, Footwear & Accessories

A11/026 Why do they smile so much , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

A11/027 It's easy to explain , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

A11/028 Land of contrasts , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

A11/081 The killer , de DM9DDB São Paulo para Netshoes Full id Brazil

A11/082 The brain , de DM9DDB São Paulo para Netshoes Full id Brazil

A11/083 The man , de DM9DDB São Paulo para Netshoes Full id Brazil

A11/084 The lung , de DM9DDB São Paulo para Netshoes Full id Brazil

A11/085 The captain , de DM9DDB São Paulo para Netshoes Full id Brazil

A11/086 The warrior , de DM9DDB São Paulo para Netshoes Full id Brazil

 

Miscellaneous

A12/047 Cyan , de OGILVY & MATHER COLOMBIA Bogotá para Ecofill Original ink cartridges Colombia

A12/048 Magenta , de OGILVY & MATHER COLOMBIA Bogotá para Ecofill Original ink cartridges Colombia

A12/049 Yellow , de OGILVY & MATHER COLOMBIA Bogotá para Ecofill Original ink cartridges Colombia

A12/050 Black , de OGILVY & MATHER COLOMBIA Bogotá para Ecofill Original ink cartridges Colombia

 

Cars

A13/047 Ladybug , de Y&R SÃO PAULO  para Peugeot Distance alert Brazil

A13/048 Ant , de Y&R SÃO PAULO  para Peugeot Distance alert Brazil

A13/049 Caterpillar , de Y&R SÃO PAULO  para Peugeot Distance alert Brazil

A13/059 Central park , de ALMAPBBDO São Paulo para Audi brasil A6 allroad quattro Brazil

A13/060 Hyde park , de ALMAPBBDO São Paulo para Audi brasil A6 allroad quattro Brazil

A13/061 Ipanema beach , de ALMAPBBDO São Paulo para Audi brasil A6 allroad quattro Brazil

A13/065 Blind , de Y&R SÃO PAULO  para Peugeot Sky window Brazil

A13/066 Brothers , de Y&R SÃO PAULO  para Peugeot Sky window Brazil

A13/067 Grandma , de Y&R SÃO PAULO  para Peugeot Sky window Brazil

A13/094 Dinner , de DDB MEXICO Mexico City para Volkswagen Polo gti Mexico

A13/095 Soccer , de DDB MEXICO Mexico City para Volkswagen Polo gti Mexico

A13/096 College , de DDB MEXICO Mexico City para Volkswagen Polo gti Mexico

A13/126 Deserts , de LEO BURNETT TAILOR MADE São Paulo para Jeep New jeep grand cherokee 2014 Brazil

A13/127 Forests , de LEO BURNETT TAILOR MADE São Paulo para Jeep New jeep grand cherokee 2014 Brazil

A13/128 Mountains , de LEO BURNETT TAILOR MADE São Paulo para Jeep New jeep grand cherokee 2014 Brazil

A13/196 Kid , de Tapsa | Y&R Madrid para General motors Opel Spain

A13/197 Runner , de Tapsa | Y&R Madrid para General motors Opel Spain

A13/198 Deer , de Tapsa | Y&R Madrid para General motors Opel Spain

 

Other Vehicles, Auto Products & Services

A14/085 Unintroducing , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brazil

A14/093 Moose , de ALMAPBBDO São Paulo para Audi brasil Audi pre sense Brazil

A14/094 Child , de ALMAPBBDO São Paulo para Audi brasil Audi pre sense Brazil

A14/097 Truck driver , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen side assist Brazil

A14/098 Lady with a scooter , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen side assist Brazil

A14/113 Boy , de DDB SPAIN Madrid para Vaesa Volkswagen Spain

A14/114 Girl , de DDB SPAIN Madrid para Vaesa Volkswagen Spain

A14/115 Dog , de DDB SPAIN Madrid para Vaesa Volkswagen Spain

A14/267 Fridge , de DDB ARGENTINA Buenos Aires para Volkswagen Vw park assist Argentina

A14/268 Shelves , de DDB ARGENTINA Buenos Aires para Volkswagen Vw park assist Argentina

 

Home Electronics & Audio-Visual

A15/036 Calls bride , de JWT MEXICO Mexico City para Canon Home appliances & furnishing Mexico

A15/037 Calls bowling , de JWT MEXICO Mexico City para Canon Home appliances & furnishing Mexico

A15/038 Calls choir , de JWT MEXICO Mexico City para Canon Home appliances & furnishing Mexico

 

Travel, Transport & Tourism

A18/065 Double exposure - obelisk , de VML PROPAGANDA São Paulo para Expedia Expedia Brazil

A18/066 Double exposure - church , de VML PROPAGANDA São Paulo para Expedia A18 Brazil

 

A19 (Entertainment & Leisure

A19/017 Limousine , de PUBLICIS PERU Lima para Intralot La tinka Peru

A19/019 Directory , de PUBLICIS PERU Lima para Intralot La tinka Peru

A19/020 Golf , de PUBLICIS PERU Lima para Intralot La tinka Peru

A19/021 Jewerly , de PUBLICIS PERU Lima para Intralot La tinka Peru

A19/022 Jet , de PUBLICIS PERU Lima para Intralot La tinka Peru

A19/094 Reimagine a truck , de TRIBU DDB Heredia para Universal Lego Costa rica

A19/095 Reimagine a house , de TRIBU DDB Heredia para Universal Lego Costa rica

A19/174 Toulouse lautrec , de DM9DDB São Paulo para Masp museum Guide tour Brazil

A19/175 Cezanne , de DM9DDB São Paulo para Masp museum Guide tour Brazil

 

Publications & Media

A20/021 Balance-white house , de HAVAS WORLDWIDE GURISA Montevideo para El observador Newspaper Uruguay

A20/022 Balance-reichstag , de HAVAS WORLDWIDE GURISA Montevideo para El observador Newspaper Uruguay

A20/023 Balance-kremlin , de HAVAS WORLDWIDE GURISA Montevideo para El observador Newspaper Uruguay

A20/098 Bill , de ALMAPBBDO São Paulo para Editora todas as culturas Top magazine Brazil

A20/099 Mark , de ALMAPBBDO São Paulo para Editora todas as culturas Top magazine Brazil

A20/100 Trump , de ALMAPBBDO São Paulo para Editora todas as culturas Top magazine Brazil

A20/111 Monkey , de Y&R SÃO PAULO  para Penguin companhia das letras Penguin Brazil

A20/114 Giant , de Y&R SÃO PAULO  para Penguin companhia das letras Penguin Brazil

A20/115 Windmills , de Y&R SÃO PAULO  para Penguin companhia das letras Penguin Brazil

A20/174 Clock 1 (nyc) , de BORGHI/LOWE São Paulo para Runners magazine Magazine Brazil

A20/175 Clock 2 (paris) , de BORGHI/LOWE São Paulo para Runners magazine Magazine Brazil

A20/176 Paul , de GREY ARGENTINA Buenos Aires para Mtv Vh1 Argentina

A20/177 Tina , de GREY ARGENTINA Buenos Aires para Mtv Vh1 Argentina

A20/178 Billy , de GREY ARGENTINA Buenos Aires para Mtv Vh1 Argentina

A20/179 Ostrich , de GREY ARGENTINA Buenos Aires para Mtv Comedy central Argentina

A20/180 Snorkeler , de GREY ARGENTINA Buenos Aires para Mtv Comedy central Argentina

A20/181 Cupid , de GREY ARGENTINA Buenos Aires para Mtv Comedy central Argentina

A20/182 Bulb , de GREY ARGENTINA Buenos Aires para Mtv Comedy central Argentina

A20/306 Stephen hawking , de OGILVY & MATHER ARGENTINA Buenos Aires para Tedx Tedx buenos aires Argentina

A20/307 Ken robinson , de OGILVY & MATHER ARGENTINA Buenos Aires para Tedx Tedx buenos aires Argentina

A20/308 Hillary clinton , de OGILVY & MATHER ARGENTINA Buenos Aires para Tedx Tedx buenos aires Argentina

 

Business Equipment & Services

A22/019 Th , de TALENT São Paulo para Tilibra Swingline paper shredder Brazil

A22/020 Gr , de TALENT São Paulo para Tilibra Swingline paper shredder Brazil

A22/021 Mo , de TALENT São Paulo para Tilibra Swingline paper shredder Brazil

 

Advertising & Media

A23/024 War , de LEO BURNETT TAILOR MADE São Paulo para Lemonade films Lemonade films Brazil

A23/025 Erotic , de LEO BURNETT TAILOR MADE São Paulo para Lemonade films Lemonade films Brazil

A23/026 Drama , de LEO BURNETT TAILOR MADE São Paulo para Lemonade films Lemonade films Brazil

 

Commercial Public Services

A24/046 Photography and drawing 1 , de ALMAPBBDO São Paulo para Escola panamericana de arte e design Photography and drawing courses Brazil

A24/047 Photography and drawing 2 , de ALMAPBBDO São Paulo para Escola panamericana de arte e design Photography and drawing courses Brazil

A24/048 Photography and drawing 3 , de ALMAPBBDO São Paulo para Escola panamericana de arte e design Photography and drawing courses Brazil

A24/067 Subliminal 1 , de DDB MEXICO Mexico City para Terra Parental control Mexico

A24/068 Subliminal 2 , de DDB MEXICO Mexico City para Terra Parental control Mexico

A24/069 Subliminal 3 , de DDB MEXICO Mexico City para Terra Parental control Mexico

 

Public Health & Safety & Public Awareness Messages

A26/055 Roquefort , de Y&R SÃO PAULO  para Santa casa de misericórdia de são paulo Anti-obesity Brazil

A26/056 Pistachio , de Y&R SÃO PAULO  para Santa casa de misericórdia de são paulo Anti-obesity Brazil

A26/057 Jamon , de Y&R SÃO PAULO  para Santa casa de misericórdia de são paulo Anti-obesity Brazil

A26/120 Daniel , de TBWA\FREDERICK Santiago para Todo mejora foundation Todo mejora foundation Chile

A26/121 Victor , de TBWA\FREDERICK Santiago para Todo mejora foundation Todo mejora foundation Chile

A26/226 Y , de LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brazil

A26/227 F , de LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brazil

A26/228 L , de LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brazil

A26/229 William , de LEO BURNETT TAILOR MADE São Paulo para Cvv Emotional support hotline Brazil

A26/230 Daddy , de LEO BURNETT TAILOR MADE São Paulo para Cvv Emotional support hotline Brazil

A26/231 E.s. , de LEO BURNETT TAILOR MADE São Paulo para Cvv Emotional support hotline Brazil

 

Fundraising, Donations & Appeals

A27/120 Syria , de JWT SPAIN Madrid para Unrwa Unrwa Spain

A27/121 Gaza , de JWT SPAIN Madrid para Unrwa Unrwa Spain

A27/129 Wall , de McCANN MADRID Madrid para Afal (national alzheimer's association) Anniversary image Spain

A27/130 Leagues , de McCANN MADRID Madrid para Afal (national alzheimer's association) Anniversary image Spain

A27/131 Tian’anmen , de McCANN MADRID Madrid para Afal (national alzheimer's association) Anniversary image Spain

A27/148 Blood type , de LEW'LARA\TBWA São Paulo para Grupo rbs National blood donation day Brazil

A27/158 Firefighter , de LEO BURNETT TAILOR MADE São Paulo para Abto - brazilian association of organ transplantation Organ donation awareness Brazil

A27/159 Lifeguard , de LEO BURNETT TAILOR MADE São Paulo para Abto - brazilian association of organ transplantation Organ donation awareness Brazil

A27/167 Houses , de PUBLICIS MEXICO Mexico City para Banamex / cdc Banamex Mexico

A27/168 Development , de PUBLICIS MEXICO Mexico City para Banamex / cdc Banamex Mexico

A27/169 Garden , de PUBLICIS MEXICO Mexico City para Banamex / cdc Banamex Mexico

A27/170 Lakes , de PUBLICIS MEXICO Mexico City para Banamex / cdc Banamex Mexico

A27/203 Portraits against oblivion | andres bellizzi , de LOWE GINKGO Montevideo para Amnesty international Annual report Uruguay

 

Copywriting

B01/051 Unintroducing , de ALMAPBBDO São Paulo para Volkswagen do brasil Volkswagen bus Brazil

B01/116 William , de LEO BURNETT TAILOR MADE São Paulo para Cvv Emotional support hotline Brazil

B01/117 Daddy , de LEO BURNETT TAILOR MADE São Paulo para Cvv Emotional support hotline Brazil

B01/118 E.s. , de LEO BURNETT TAILOR MADE São Paulo para Cvv Emotional support hotline Brazil

 

Art Direction

B02/049 Heroic , de ponce buenos aires  para Unilever Axe black perfume Argentina

B02/050 Classy , de ponce buenos aires  para Unilever Axe black perfume Argentina

B02/159 Bill , de ALMAPBBDO São Paulo para Editora todas as culturas Top magazine Brazil

B02/160 Mark , de ALMAPBBDO São Paulo para Editora todas as culturas Top magazine Brazil

B02/161 Trump , de ALMAPBBDO São Paulo para Editora todas as culturas Top magazine Brazil

B02/162 Photography and drawing 1 , de ALMAPBBDO São Paulo para Escola panamericana de arte e design Photography and drawing courses Brazil

B02/163 Photography and drawing 2 , de ALMAPBBDO São Paulo para Escola panamericana de arte e design Photography and drawing courses Brazil

B02/164 Photography and drawing 3 , de ALMAPBBDO São Paulo para Escola panamericana de arte e design Photography and drawing courses Brazil

B02/165 Why do they smile so much , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

B02/166 It's easy to explain , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

B02/167 Land of contrasts , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

B02/404 Stevenson , de JWT BRAZIL São Paulo para De master blenders Pilão descafeinado Brazil

B02/405 Howe , de JWT BRAZIL São Paulo para De master blenders Pilão descafeinado Brazil

B02/419 Head , de LA COMUNIDAD Buenos Aires para City of buenos aires City of buenos aires Argentina

B02/421 Stomach , de LA COMUNIDAD Buenos Aires para City of buenos aires City of buenos aires Argentina

B02/422 Legs , de LA COMUNIDAD Buenos Aires para City of buenos aires City of buenos aires Argentina

B02/495 Groupie , de LAPIZ Chicago para Proctor & gamble Gain Usa

B02/496 Interview , de LAPIZ Chicago para Proctor & gamble Gain Usa

B02/574 The killer , de DM9DDB São Paulo para Netshoes Full id Brazil

B02/575 The brain , de DM9DDB São Paulo para Netshoes Full id Brazil

B02/576 The man , de DM9DDB São Paulo para Netshoes Full id Brazil

B02/577 The lung , de DM9DDB São Paulo para Netshoes Full id Brazil

B02/578 The captain , de DM9DDB São Paulo para Netshoes Full id Brazil

B02/579 The warrior , de DM9DDB São Paulo para Netshoes Full id Brazil

 

Illustration

B03/024 Bank roll , de PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris para Santa cruz wine store Wine store Brazil

B03/025 Dumb , de PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris para Santa cruz wine store Wine store Brazil

B03/026 Ex , de PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris para Santa cruz wine store Wine store Brazil

B03/027 Less talk , de PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris para Santa cruz wine store Wine store Brazil

B03/028 Mask , de PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris para Santa cruz wine store Wine store Brazil

B03/029 Neck down , de PUBLICIS BRASIL São Paulo / PUBLICIS WORLDWIDE Paris para Santa cruz wine store Wine store Brazil

B03/110 Bill , de ALMAPBBDO São Paulo para Editora todas as culturas Top magazine Brazil

B03/111 Mark , de ALMAPBBDO São Paulo para Editora todas as culturas Top magazine Brazil

B03/112 Trump , de ALMAPBBDO São Paulo para Editora todas as culturas Top magazine Brazil

B03/113 Why do they smile so much , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

B03/114 It's easy to explain , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

B03/115 Land of contrasts , de ALMAPBBDO São Paulo para São paulo alpargatas Havaianas Brazil

B03/231 Bear , de FAHRENHEIT DDB Lima  para Qroma Dukto Peru

B03/232 Elephant , de FAHRENHEIT DDB Lima  para Qroma Dukto Peru

 

Photography 

B05/171 Tunnel , de LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brazil

B05/172 Curve , de LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brazil

B05/173 Tree , de LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brazil

B05/209 Vikings , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

B05/210 Pirates , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

B05/211 Musketeers , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

B05/213 Duck hunters , de PROLAM Y&R Santiago para Rothammer Rothammer Chile

B05/242 Crucifixion , de BADILLO SAATCHI & SAATCHI Guaynabo para Ofi arte store Brushes Puerto rico

B05/243 Decapitation , de BADILLO SAATCHI & SAATCHI Guaynabo para Ofi arte store Paint brushes Puerto rico

 

B05/244 Dinner , de BADILLO SAATCHI & SAATCHI Guaynabo para Ofi arte store Brushes Puerto rico

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