Lista de ganadores Effie Nueva York 2013

Asian community

BRONCE: -Away we happened, de interTrend Communications y Rezonate Media para AT&T

Automotive - Aftermarket

PLATA: -STP & Go, de DDB San Francisco y OMD para STP

Automotive – vehicles

ORO: -Sonic Firsts, de Goodby, Silverstein & Partners para Chevrolet Sonic

ORO: -Unleashing America’s Inner Mustang, de Teat Detroit para Ford Motor Company

BRONCE: -Cadillac ATS vs The World, de Fallon y Carat para Cadillac

BRONCE: -First Car Story, de Carmichael Lynch para Subaru of America

Beauty Productos & Services

PLATA: -Break Up, de Ogilvy & Mather para Kotex, Kimberly Clark

BRONCE: -Great American Try-On, de Ogilvy & Mather para Kotex, Kimberly Clark

BRONCE: -How Gillette Embraced Facial Hair to build its business, de BBDO Nueva York para Gillette, P&G

Beverages – Alcohol

ORO: -Corona Extra: Finding our beach, de Cramer Krasselt / Pereira O’Dell para Corona Extra

PLATA: -Find Balance, find ultimat, de Silver + Partners para Ultimat Vodka

BRONCE: -A refreshing change of beer, de Goodby, Silverstein & Partners para Corona Light

Beverages – non-alcohol

BRONCE: -Measuring the intensity of a media sporsonship, de BBH Nueva York para Coca Cola

Brand experience

ORO: -Call of duty, de Ncompass International para Call of Duty

BRONCE: -Small business Saturday, de Digitas / CP+B para American Express

BRONCE: -Daily Twist, de Draftfcb para Oreo, Mondelez Internacional

Corporate reputation / professional services

PLATA: -Supplier stories: real people real food, de DDB Chicago para McDonald’s

BRONCE: -Centennial, de Ogilvy & Mather para IBM

Culture & The arts

PLATA: -The great paper airplane project, de BBDO San Francisco para Prima Air & Space Museum

BRONCE: -BAM and then it hits you, de mcgarrybowen para Brooklyn Academy of Music

David vs Goliath

ORO: -Cultivate a better world, de Creative Artists Agency para Chipotle

PLATA: -Mezamashii run project, de McKinney para Mizuno

Electronics

PLATA: -The next big thing is already here, de 72andSunny para Samsung Mobile USA

BRONCE: -Taking a bite out of Apple, de Razorfish / 72andSunny para Samsung Telecommunications America

Entertainment / Sporting events

BRONCE: -Be the thunder, de 22squared para Tampa Bay Lightning

Financial cards

ORO: -Small business Saturday, de Digitas / CP+B para American Express

BRONCE: -Priceless New York, de Universal McCann para MasterCard WorldWide

Financial products & Services

BRONCE: -Day one: Painting o real picture of retirement in America, de Droga5 para Prudential

Goodworks – Brands

ORO: - Small business Saturday, de Digitas / CP+B para American Express

PLATA: -Healing a profession from the inside-out, de BBDO Nueva York para Johnson & Johnson

BRONCE: -Finding our strength, de DDB Nueva York para Brawny

Goodworks – Non-profit

ORO: -Tips from former smokers, de Arnold WW para US Centers for Disease Control & Prevention

PLATA: -Give something that means something, de BBDO Nueva York para American Red Cross

PLATA: -Keep her in the game, de TBWA/Chiat/Day para Women’s Sports Foundation

BRONCE: -BAM and then it hits you, de mcgarrybowen para Brooklyn Academy of Music

Goverment – Institutional – Recruitment

PLATA: -Save 11, de Leo Burnett / ARC Worldwide para Allstate Insurance

BRONCE: -Be one with the wild, de Ogilvy & Mather para Boy Scouts of America

Hispanic

ORO: -Sabemos que te va a encantar, de CP+B para Kraft Macaroni & Cheese

ORO: -Mi Tide, de Conill Advertising para Procter & Gamble

Household furnishing & appliances

BRONCE: -The rise above ordinary laminates, de Fitzgerald+CO para Pergo

BRONCE:- Color Chips, de McKinney para Sherwin-Williams

Household supplies & services

ORO: -Curing BS Fatigue, de Cramer-Krasselt para Echo Outdoor Power Equipment

PLATA: -Febreze, de Grey Nueva York para Procter & Gamble

BRONCE: -Viva Towels take a stand with Mike Rowe, de TRIS3CT para Viva, Kimberly Clark

Influencers

PLATA: -Mezamashii Run Project, de McKinney par Mizuno

Insurance

PLATA: -American Dreams, de Ogilvy & Mather / Mindshare para American Family Insurance

BRONCE: -Who’s got an agent, de Alma DDB para State Farm

Internet / Telecom

PLATA: -Cable Effect, de Grey Nueva York para DirecTV

PLATA: -A higher calling, de Mother NY para Virgin Mobile USA

Leisure products & services

ORO: -Call of duty: Modern warfare 3, the vet and the n00b, de 72andSunny para Call of Duty

PLATA: -Mezamashii Run Project, de McKinney par Mizuno

BRONCE: -Gator versus, de GSD&M para John Deere

LGBT Community

ORO: -Stories to inspire change, de Draftfcb para PFLAG Canadá

Office & Delivery products & services

PLATA: -UPS: We love logistics, de Ogilvy & Mather / Maxus para UPS

Packaged food

PLATA: -Reinventing an iconic brand, de Publicis Seattle para Ball Park

PLATA: -Stove Top Stuffing: it’s not just for Thanksgiving, de The Martin Agency para Kraft

Pet care

PLATA: -Protest, de The Terri & Sandy Solution para Freshpet

Renaissance

ORO: -Great American Try-On, de Ogilvy & Mather para Kimberly Clark

PLATA: -Not your average chocolate, de BBDO Nueva York para M&M’s, MARS

BRONCE: -Finding the buried treasure: the return of Captain Morgan, de Anomaly para Diageo

Restaurants

ORO: -Cultivate a better world, de Creative Artists agency para Chipotle

PLATA: -Boston Pizza: The joy of finger cooking, de Taxi para Boston Pizza

BRONCE: -Name Change, de Walrus para Smith & Wollensky, Fourth wall restaurant group

Retail

PLATA: -Walmart’s receipt challenge, de Vimby para Wal-Mart

BRONCE: -Serving the true athlete, de Anomaly para DICK’S Sporting Goods

BRONCE: -Christmas Finally comes to Foot Locker, de BBDO Nueva York para Foot Locker

Single impact engagement

PLATA: -Shake it up, America, de Team Detroit para Etch a sketch, The Ohio art Company

Small Budgets – Products

ORO: -The Great Paper, Airplane Project, de BBDO San Francisco para Pima Air & Space Museum

PLATA: -Mezamashii Run Project, de McKinney par Mizuno

PLATA: -Daily Twist, de Draftfcb para Oreo, Modelez International

Small Budgets – Services

PLATA: -CCS PSA Campaign, de Team Detroit para College for Creative Studies

BRONCE: -Keep her in the game, de TBWA / Chiat / Day para Women’s Sports Foundation Gatorade

Snacks-Desserts-Confections

ORO: -Daily Twist, de Draftfcb para Oreo, Modelez International

PLATA: -Not your average chocolate, de BBDO Nueva York para M&M’s, MARS

PLATA: -World gone sour, de Mother NY para Sour Patch Kids, Modelez International

BRONCE: -Slim Jim Man-Medicine, de Venables Bell & Partners para Slim Jim, ConAgra Foods

Software

BRONCE: -Welcome to the era of the chief executive customer, de Ogilvy & Mather para IBM

Sustained success

ORO: -The most interesting man in the world, de Havas Worldwide New York para Heineken

BRONCE: -Hellmann’s Real Food Movement, de Ogilvy & Mather para Hellmann’s, Unilever Canadá

Travel – Tourism – Destination

ORO: -Costa Rica’s million dollar gift of happiness, de 22squared para The costa Rica Tourism Board

PLATA: -JetBlue Getaways get away with it, de Mullen para JetBlue Airways

BRONCE: -More more and more, de BBDO Atlanta para Embassy Suites Hotels

Yearly topical category: Olympics Marketing

ORO: -Proud Sponsor of moms, de Wieden + Kennedy para Procter & Gamble

PLATA: -Find your greatness, de Wieden + Kennedy para Nike

BRONCE: -The Start, de Leo Burnett para The Kellogg’s Company

HEALTH EFFIE AWARDS

Disease awareness & education

BRONCE: -No one deserves to die, de Laughlin Constable para Lung Cancer Alliance

Healthcare OTC

ORO: -Band Aid Magic Vision Augmented Reality App, de JWT Nueva York para Band Aid, Johnson & Johnson

PLATA: -Great American Try-On, de Ogilvy & Mather para Depend, Kimberly Clark

BRONCE: -Break Up, de Ogilvy & Mather para Kotex, Kimberly Clark

Healthcare – RX – Consumer/DTC

PLATA: -Elephant, de Draftfcb para Pfizer, Boehringer Ingelheim

MEDIA EFFIE AWARDS

Media idea

PLATA: -Mezamashii Run Project, de McKinney par Mizuno

BRONCE: -Johnsonville Kitchens, de Cramer-Krasselt para Johnsonville Sausage

Media innovation

BRONCE: -Get away with it, de mediahub para JetBlue Airways

GLOBAL EFFIE AWARDS

PLATA: -Febreze Global Azerbaijani, de Grey para Febreze, de Procter & Gamble

BRONCE: -Devil’s cut global campaign, de StrawberryFrog para Jim Beam

BRONCE –My time is now, de Wieden+Kennedy para Nike

SHOPPER MARKETING EFFIE AWARDS

Manufacturer: Loyalty, awareness, sales or trial

ORO: -The great american try on, de OgilvyAction para Depend, Kimberly-Clark

PLATA: -Latte Love, de Draftfcb para Milk Processors Education Program

BRONCE: -Aussie Six-Pack, de Leo Burnett / ARC Worldwide para Foster’s, MillerCoors

Manufacturer: Multi-brand shopper solution

BRONCE: -Power their potential back to school program, de Saatchi & Saatchi X para Quaker Oats

Manufacturer: New product – service introduction

PLATA: -Febreze Car Air freshener launch, de Saatchi & Saatchi X para Febreze, Procter & Gamble

BRONCE: -The authentic music game experience, de Midnight oil creative para Rocksmith

Manufacturer: single-retailer rollout

ORO: -Kellogg’s Walmart back-to-school program, de The Interger Group para The Kellogg Company

PLATA: -Diet Coke and Target Young Designer Challenge, de Wieden + Kennedy para Coca Cola

BRONCE: - Febreze Car Air freshener launch, de Saatchi & Saatchi X para Febreze, Procter & Gamble

BRONCE: -Follow Lolo Run, de Upshot para Procter & Gamble

Retailer: loyalty, awareness, sales, or trial

-In-Hotel Credit Card Acquisition, de OgilvyOne Worldwide para InterContinental Hotels Group